Joan Budden: Chief Marketing Officer

Responsibilities
As Chief Marketing Officer, Joan is responsible for strategic marketing and product development statewide.

Work experience
Joan was previously the vice president of individual business for Blue Cross Blue Shield of Michigan. Her background includes leadership roles in operational effectiveness, strategic planning, project management, product development and market management.

She has also been actively involved in the community as a volunteer working with Junior Achievement, Cornerstone School, Michigan’s Children, Michigan Women’s Foundation and the Office of Services to the Aging.

Education
Master of Public Administration
Wayne State University
Detroit, Michigan

Bachelor of General Studies
University of Michigan
Ann Arbor, Michigan