ThriveFlex

ThriveFlex is available on PriorityMedicare Thrive and PriorityMedicare Thrive Plus

The ThriveFlex benefit includes your over-the-counter (OTC) and wellness benefit. These allowances are kept separate and will have their own dollar allowance.

Your OTC benefit gives you a quarterly allowance to spend on health and wellness products like aspirin, cold medicine, bathroom safety devices and modifications, as allowed by Medicare.

Your wellness benefit gives you a one-time annual allowance to use toward fitness facilities, fitness equipment and nutrition support services.

You’ll receive your ThriveFlex card in the mail that will be pre-loaded with funds and ready to use on the day your plan begins. 

Using your OTC allowance

Get started with your online member account

 

There are three ways you can shop for OTC items with your ThriveFlex benefit:

  • Order online: View and purchase products online anytime at priorityhealth.com/shopOTC or through the OTC mobile app.
  • Shop in-store: Shop at Meijer, Kroger, CVS, Walgreens, Walmart and other participating store locations near you. You can search for retailers near you at any time by going to priorityhealth.com/shopOTC and using the "Find a Store" tool.
  • Call for delivery: Call 833.415.4380 (TTY 711) Sunday - Saturday 8 a.m. - 8 p.m. EST to place an order after reviewing the items in your OTC catalog. Have your selected product names, OTC card number, and shipping information available.

This allowance will be reloaded at the end of each quarter. Be sure to use your OTC allowance each quarter, your unused funds do not roll over.

Using your wellness allowance

Your wellness allowance is a one-time yearly allowance. Any unused funds will expire on December 31, 2025 and will not rollover to the next plan year. 

  • To use your wellness allowance toward fitness facilities, simply go into a location and use your card as you would any other Mastercard.

    Eligible fitness equipment includes items such as: dumbbells, pedalers, resistance bands, treadmills, ellipticals, stationary bikes, yoga mats, jump ropes, exercise balls, and foam rollers.

    These items can be purchased at the participating retailers near you. To see a full list of participating retailers, visit priorityhealth.com/shopOTC or download the Priority Health OTC mobile app and use the "Find A Store" tool.
  • To use your wellness allowance toward nutrition support, you can use your ThriveFlex card to purchase memberships at Calm, Headspace, myFitness Pal, Noom and Weight Watchers to help you maintain and improve your overall well-being. You can pay for these memberships with your ThriveFlex card the same way you would with any other Mastercard.

Excluded wellness items include: 

  • Memberships at shooting ranges and archery.
  • Sporting good merchandise
  • Athletic clothing and shoes
  • Fitness equipment rentals

To see a full list of exclusions please refer to your Evidence of Coverage. 

For more program detail or to place an order, visit priorityhealth.com/shopOTC, the Priority Health OTC mobile app, or call 833.415.4380 (TTY 711) Sunday to Saturday 8 a.m. - 8 p.m. EST.