Priority Health adds new features to its growing navigation and advocacy product  

(GRAND RAPIDS, Mich. — February 4, 2025) Priority Health, a nationally recognized health plan serving 1.3 million members, has added several new enhancements to PriorityGPS, a navigation and advocacy product designed to help members make the most of their medical benefits and coverage. The new features offer more ways for members to connect and receive guidance from Priority Health’s award-winning Customer Care Team, which was recently ranked
No. 1 by Newsweek. 

The new features include extended service hours for care navigators to provide members with more convenient access to assistance Monday through Saturday. The dedicated team of care navigators supports members in understanding their benefits and coverage, all while bringing together integrated care teams. Other enhancements include scheduling and pre-enrollment assistance, as well as the addition of live chat support.

"Navigating the complexities of the health care system can be overwhelming, but with these new updates, PriorityGPS aims to provide members with the crucial support they need at every step during their health journey," said Rick Abbott, senior vice president of employer solutions and innovation at Priority Health.

PriorityGPS is a Priority Health commercial group product designed to help members maximize their health benefits.

About Priority Health:

Our members are at the heart of everything we do. With more than 30 years in business, Priority Health is the second-largest health plan in Michigan and the third-largest provider-sponsored health plan in the nation, offering an extensive portfolio of health benefits options for employer groups and individuals, including Medicare and Medicaid plans. Serving more than 1.3 million members each year in Michigan, Indiana and Ohio, Priority Health offers a broad network of primary care physicians. Priority Health continues to be recognized as a leader for quality, customer service, transparency and product innovation. Learn more about affordable, quality health coverage options from Priority Health.